Roadmap
Digital marketing
SEO, content, social, paid ads and analytics, learned from the platforms' own free academies.
Who it's for
Students, small business owners and anyone who wants a marketing career.
Where it leads
- Digital marketer
- SEO specialist
- Performance marketer
- Social media manager
- Growth marketer
By the end you can
- Get a page ranking on Google for a real search
- Run a small paid campaign and read the results
- Set up analytics and conversion tracking
- Plan a month of content with a clear goal
- 1
Marketing fundamentals
Customers, positioning and channels. Tools change; this doesn't.
- 2
Search engine optimisation
Organic search is free traffic that compounds.
- DocsSEO starter guideGoogle Search Central
- ArticleThe Beginner's Guide to SEOMoz
- CourseAhrefs AcademyAhrefs
Do this: Write one genuinely useful page for a real search query and track its ranking for eight weeks.
- 3
Paid ads
Search and social ads buy reach on demand, if you can measure return.
Do this: Run a small campaign for a real cause or product with a fixed budget and report the cost per result.
- 4
Content and social
Content builds trust; social distributes it.
- 5
Analytics and growth
Marketing you can't measure is a guess.
Learning this with others is easier.
Ask questions when you're stuck, find people on the same path, and track your progress on DevLearn.